Strategy-First Brand & Web Design

Helping you look
like a Pro

Clarity Comes First.

This way to clarity

You’ve got ideas, offers, or a vision — but no clear way to talk about it yet

The Clarity Catalyst™ is perfect for you if: 

If you’ve been spiraling in Google Docs, stuck on “what am I even doing?” — this is where you finally get unstuck.
Because when your offers, message, and audience are clear, everything else starts to click.

Whether you're pivoting, launching, or rebranding, this is where strategy starts.

Before you build anything, get clear on everything.

Brand. Message. Direction. Confidence.

You’re stuck in “figure it out” mode, second-guessing your niche, message, or direction

You’re not ready for a full brand yet — but you are ready to stop spinning and start moving



The Clarity Catalyst

$397

Final Strategic Brand Map

Competitive Landscape

Messaging Map + Offer Positioning

90 minute  1:1 Strategy Kickoff Call

includes

one power-packed week to stop second-guessing and start moving forward with a strategy that actually makes sense.

Target Audience + Market Audit

Go VIP

Need clarity fast? 

Upgrade to a 1-day delivery and skip the back-and-forth.

Your Brand’s Core
  • Mission Statement
  • Vision + Values
  • Strategic Brand Positioning

Your Business Landscape
  • Product Suite Breakdown
  • SWOT Analysis
  • Competitive Analysis

Your People
  • Primary Target Audience
  • Ideal Customer Personas
  • Motivation + Pain Point Mapping

Your Messaging Toolkit
  • Brand Voice + Tone
  • Key Language Pillars
  • Value Proposition Framework
  • Elevator Pitch

Your Marketing Foundation
  • Marketing Channel Priorities
  • Content Angle Insights
  • Brand-Aligned Funnel Ideas



The Clarity Catalyst™ doesn’t just leave you with ideas — it gives you a plan.
Your Strategic Brand Map is a founder-focused brand brief, designed to guide every move you make next — from your messaging to your marketing.

What You’ll Walk Away With

Hi, I’m Alexis — and I help founders find the clarity that changes everything.

I’ve spent 7 years doing deep brand research, audience analysis, and messaging strategy — and now I help solopreneurs like you make smart decisions that actually move your business forward.

Let’s take what’s in your brain and turn it into a brand foundation that finally feels aligned — and actually works.

Hi, I’m Alexis — and I help founders find the clarity that changes everything.

Free tools to help you get started with confidence

Free Systems Audit

Struggling with clunky workflows and a messy client experience? The Systems Audit will pinpoint exactly what’s slowing you down—and show you how to fix it.

Side Hustle to Pro Guide

Ready to turn your side hustle into a full-time, thriving business? This guide gives you the strategy, structure, and next steps to make it happen.

02. Review & Book
01. Apply

Here’s how booking The Clarity Catalyst works — step by step.

THE PROCESS
03. Your Clarity Catalyst™ Call

Fill out a short form so I can learn about your business, goals, and where you’re feeling stuck.

I’ll send over a proposal, contract, and invoice within 48 hours. Once it’s signed, you’ll book your strategy sprint date.


We meet for a 90-minute deep-dive session, and then I take over the research. In one week, you walk away with your Strategic Brand Map — packed with audience insights, message positioning, and your next strategic steps.


Book Now

- Windfall Marine

"My experience was exceptional; the attention to detail and a 'no stone unturned' attitude is what sets my experience apart." 

- Blooming Lily's Photography

"Book with her - you won't regret it."

Book Now

The strategy, the offer, the niche — it’s all floating around in your brain...

The Clarity Catalyst gets it out of your head and into a focused direction you can actually build from.

Clarity is just the beginning.

Once you’ve completed The Clarity Catalyst, you’ll have the option to apply your strategy toward a full brand identity or semi-custom website 


What Happens After?

Explore My Brand & Web Packages