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Resources for Web Designers

A growing library of resources by your Designer's Double

Business Strategy

The Web Design Mistakes That Are Costing You Clients

Alexis Jacobson, web designer for small Maine businesses, sits in a directors chair.

Your website should be working for you, not against you. But if you’re struggling to attract and convert cYour website should be working for you — bringing in inquiries, building trust, and helping potential clients take the next step. But if your site isn’t attracting or converting the right people, there’s a good chance a […]

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Business Strategy

What Do You Need for a Website? The Foundations Every Small Business Should Have First

Your website isn’t just an online placeholder — it’s the digital home of your business. It should attract the right clients, build trust quickly, and make it easy for people to take the next step with you. But before you jump into colors, templates, or design decisions, there’s an important question to answer: what do […]

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Business Strategy

Discover Your Brand Archetype

When it comes to branding, one size definitely does not fit all. Your brand should reflect who you are, how you work, and the kind of clients you want to attract — not just what’s trending or what someone else is doing. That’s why understanding your brand archetype is such a powerful starting point. Not […]

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