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Blooming Lily’s Photography – From Side Hustle to Full-Time Dream
A Photography Brand That’s as Stunning as Her Shots
When Blooming Lily’s Photography came to us, the vision was clear: turn a thriving side hustle into a full-time business with a refined brand and a seamless online experience. While she already had strong service packages and a deep understanding of her target clients, her brand identity and web presence needed a refresh to elevate her professionalism, showcase her stunning work, and make it effortless for clients to book.
The Challenge
Our goals were to:
Create a refined logo and cohesive color palette.
Build a website that highlighted her beautiful images while remaining relatable and professional.
Make booking easy, efficient, and enjoyable for her clients.
The Solution
Here’s how we brought Blooming Lily’s Photography to life:
Brand Refresh: We refined her logo to reflect her warm and approachable personality while maintaining a polished, professional vibe. A soft, modern color palette was chosen to complement her photography style.
Image-Focused Website: We designed a website that put her photos front and center, giving potential clients a vivid preview of her talent.
Seamless Client Booking: We integrated the website with Session, a powerful tool that makes scheduling and managing photography sessions effortless. Through this integration, we enabled:
Easy session selection, pricing, and scheduling directly from the website.
Automated booking confirmations, reminders, and pre-session questionnaires.
Automated follow-ups to streamline client communication.
Relatable Yet Professional Tone: The website’s design and copy were carefully crafted to keep her relatable while showcasing her expertise, ensuring clients feel comfortable yet confident in booking her services.
The Results
Since launching her new brand and website, Blooming Lily’s Photography has seen incredible progress:
A fully automated booking system that saves hours of admin work each week.
More inquiries and bookings thanks to a polished, user-friendly website with booking capabilities.
A strong foundation to transition her business from side hustle to full-time success.
Want the Tools to Transform Your Photography Business?
Whether you need a seamless booking system or a brand refresh, we’ve got you. Ready to grow your side hustle into your dream job? Start with Launch Lab.
I build brands and websites that don’t perform — they align.
Strategic, clear, and built to feel like you — not a trend. I’ve helped businesses across industries get sharper, simplify, and show up with more confidence and less noise. Based in Maine, working with people who care more about substance than performance.
