We’ve restructured pricing models. We’ve clarified customer journeys. We’ve made brave pivots and subtle shifts — all to bring their next-level brand into alignment with the business they’re actually building.
Now, I help solopreneurs build brands that quiet imposter syndrome and replace it with real confidence — through insight, strategy, and intentional design that helps you show up like the expert you’re becoming, with a brand and website that not only look legit, but actually help you grow.
With 7+ years in market research, consumer psychology, and brand positioning, I don’t guess — I dig. I uncover what your audience actually wants, what your competitors are doing, and how your brand can stand out in all the right ways.
The result?
A brand that attracts aligned clients
A website that builds trust before the first contact.
A presence that reflects your real value
And a foundation that supports your next chapter — not just your current one
Before I ever mapped a website or refined a brand strategy, I was doing a little of everything — designing with flowers, freelancing in market research, running a retail business, and raising babies while building something bigger in the margins.
I didn’t have a five-year plan.
I had creative instincts, a research brain, and the relentless drive to make it all work.
That patchwork path?
It taught me how to see what others miss — the story under the surface, the patterns in the data, the potential in the mess.
Since then, I’ve worked with countless small business owners — refining their offers, tightening their messaging, crafting brands that actually connect, and building websites that do more than sit pretty.
Behind the Brand
Based in Maine | Working With Clients Worldwide
