Start with Clarity
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A world where great businesses are no longer held back by unclear, underwhelming online presence—where design isn’t just pretty, but powerfully aligned with real customer insight, and every brand reflects the value behind it.
VISION
To help service-based businesses who’ve outgrown DIY branding build trust, raise prices, and show up as the professionals they truly are—through research-led design that reflects what their audience really needs.
Mission
A Look at My Work — and the Why Behind It.
- Windfall Marine
“My experience was exceptional; the attention to detail and a 'no stone unturned' attitude is what sets my experience apart."
- Blooming Lily's Photography
"Book with her - you won't regret it."
The client had spent years in the industry, quietly building trust and relationships — now, it was time to go out on his own.
He needed a brand and website that felt classic, but not cliché (anchors away). His clients — high-net-worth individuals — weren’t looking for flash. They were looking for someone trustworthy, efficient, and experienced.
Visually, we leaned into a masculine, refined feel: deep navy, confident typography, and structured layout choices that communicated strength and professionalism without saying a word.
The site itself is simple by design — just a homepage, about page, and contact info. Because when your reputation precedes you, your website just needs to confirm what they’ve already heard: that you’re the right one for the job.
THE STORY
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MARINE CONSULTANT
CLIENT
BRAND & WEBSITE
JOB
Windfall Marine
Lily had been quietly building her photography business for years — capturing families, chasing golden hour, and running shoots on nights and weekends while juggling a day job.
When she was finally ready to take the leap into full-time work, she needed a brand and site that could grow with her — something that reflected both her warmth and her professionalism.
We refined her visual identity to match the emotion she captures in her photos: soft, modern, and mom-centered. But the biggest shift happened behind the scenes.
We added backend booking integration that allows her to collect deposits, automate scheduling, and protect her time. No more no-shows. No more email tag. And finally — her weekends back.
The result? A brand that feels like her. A site that works when she’s not. And a business that’s fully bloomed.
THE STORY
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PHOTOGRAPHER
CLIENT
BRAND & WEBSITE
JOB
Blooming Lily's Photography
Anchor Documentation had been run casually for years — helping fishermen navigate licensing and paperwork, with only a DIY web presence. But when it came time to level up, the goal was simple: look more professional, without overcomplicating things.
We opted for a strategic template customization to keep costs in check and focused on clear, masculine design. The color palette leaned bold and nautical, with strong typography and circular design accents that echoed marine charts — just enough whimsy to stay on theme without going full cliché.
The real anchor? The family story. Built by a fishing family, for fishing families. That message is front and center — because for this audience, trust is everything, and supporting the industry means working with your own.
THE STORY
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PROFESSIONAL SERVICES
CLIENT
TEMPLATE CUSTOMIZATION
JOB